Monday, 15 April 2013

Exhibition Research

'Have you ever been to an independent cinema? If yes - how was it different? If no - why not?'

No, I have never been to an independent cinema, this is partially due to the fact that I was unaware they even existed! This is due to the fact I have never seen them advertised, and am unaware of the films they are showing. Furthermore, multi-complex cinemas are more accessible and customers are familiar with them. Moreover, the large majority of films advertised on a large scale are shown in mainstream cinemas which attracts large audiences. Also, these large cinema complexes have offers reeling in more people. Finally, the films shown at independent cinemas are not known to the public and therefore people do not go to see them as they do not know they are there.

'What is more appealing about viewing at the cinema than viewing on DVD/online/TV?'

It is more appealing to watch films at the cinema because it is a large screen with surround sound and there is no interruptions, you can be in your own world for the duration of the film. Also, going to the cinema has become a large scale social activity, when meeting up with friends it is easy to meet at the cinema and enjoy a great film together with your favourite actors/actresses in it.

'Why has there been a recent trend in Hollywood re-making a lot of films?'

Hollywood have recently re-made a lot of films including, Snow White (Snow White and The Huntsman), Spiderman (The Amazing Spiderman) and The Girl With The Dragon Tattoo (which was originally a Swedish film). This is done to make a lot of money out of them as they will attract new audiences and also original audiences that love the story. Additionally, they are modernized and new twists are included. A lot of foreign films have been re made and translated into English, again attracting new audiences. Finally, there is a simple reason that companies are running out of ideas and therefore recreating classic films.

'Can you see any patterns or trends in films of the last 5 years?'

There has been an increase in the amount of apocalyptic films produced which became a hysteria as the year 2012 came round, a prime example being the film '2012'. Also, story-lines have been recycled and films are now becoming predictable and films with original story-lines are decreasing. Finally, there has been a noticeable increase in animated films as it has become so much easier to make them.

'What were the top ten highest grossing films of 2012?'

RankMovie Title (click to view)Studio
Total Gross / TheatersOpening / TheatersOpenClose
1Marvel's The AvengersBV$623,357,9104,349$207,438,7084,3495/410/4
2The Dark Knight RisesWB$448,139,0994,404$160,887,2954,4047/2012/13
3The Hunger GamesLGF$408,010,6924,137$152,535,7474,1373/239/6
4SkyfallSony$304,360,2773,526$88,364,7143,50511/93/10
5The Hobbit: An Unexpected JourneyWB$302,944,3894,100$84,617,3034,04512/14-
6The Twilight Saga: Breaking Dawn Part 2LG/S$292,324,7374,070$141,067,6344,07011/163/7
7The Amazing Spider-ManSony$262,030,6634,318$62,004,6884,3187/310/14
8BraveBV$237,283,2074,164$66,323,5944,1646/221/17
9TedUni.$218,815,4873,303$54,415,2053,2396/2910/25
10Madagascar 3: Europe's Most WantedP/DW$216,391,4824,263$60,316,7384,2586/810/18



'How many of these films were America/British?'

- Marvel's The Avengers = American
- The Dark Knight Rises = American and British
-The Hunger Games = American
-Skyfall = British
-The Hobbit: An unexpected journey = American and British
- The Twilight Saga: Breaking Dawn Part 2 = American
-The Amazing Spider-Man = American
-Brave = American
-Ted = American
-Madagascar 3: Europe's Most Wanted = American

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